Brand identity is the major key element to consider for all components that build to portray the right image toward customers. The major role Retail Packaging Boxes play in boosting your brand identification.
Brand identity differs from brand image and branding. They look similar, but they have quite a difference. The brand is the world of every business owner’s heaviest dream.
According to the surveys, the graphics and visual images impress 87% of customers. Brand identity has a very crucial role in business success and contributes to revenue growth.
In this blog, let’s think a little deeper because the main role of the retail market has various advantages and key elements to consider in brand identity. Let’s get started.
What is a brand identity?
Brand identity is the key element to achieving better sales results. Brand identity is full of eight components and expresses the feelings of the brand connection attached to customers.
- Company name
- Logos
- Color Theory
- Tag Lines
- Do not ignore Typography.
- Visual Images
- Cartoon Characters
- Graphics Elements
1. Company name
When you hear the brand name, you will recognize the brand and their usage of the products. Coca-Cola is a famous brand all over the world. Coco-cola represents logos and uses a red color. The color red makes things bold and pretty. Coca-Cola is a brand of soft drinks that also shares a strong bond with customers. Coca-Cola has its logo and builds strong trust and loyalty towards customers.
Other brands like Maybelline, Lakme, Louis Vuitton, Gucci, and Zara are simply selling their products. How can you become a famous brand? You need to understand the magic of the brand’s identity and earn the customer’s trust. That is how much your products are useful and harmless.
2. Logos
Logos is one of the major ways to promote your product vision. It means to represent and show brand awareness among customers. Consumers will directly understand just by looking at the logo and what the services are providing.
A logo has a deep meaning and has three components.
- To identify who you are
- To differentiate you
- To help people remember you
Google and Microsoft have the same logos consistently and show the brand’s value to customers. Adding one thing that changes the logos can boost the new energy and satisfaction.
Many companies build strong logos to represent their brands. Once a logo is done, it becomes part of the public mind, so it is difficult to change the logo once it is done.
3. Color Theory
Colors that affect the psychology of the customers. Every color has its charisma and beauty.
Red
This color has strong vibes to catch the attention of the eyes. I used red for happiness, joy, and excitement.
Yellow
Yellow colors are mostly used in food brands to increase appetite and brightness.
Green
Green sounds environment-friendly, and green shows wealth and nature. Starbucks’ brand shows power, nature, and wealth in the one-color visual theme.
4. Tag Lines
Every strong firm and company needs a tagline to build strong relationships with customers. Taglines show who you are, what you want, and what the real brand story is.
Here are examples of the taglines that play a strong role in the brand identity.
- Just do it.
- I am in love with it.
- Because you are worth it.
These taglines construct the mind and have effects on psychology to remind us of the brand’s purpose. What the brand wants to say to you and tag lines have deep meanings and are easy to understand.
5. Do not Ignore Typography
Typography is the real game changer in retail packaging boxes and connects strong relationships to highlight the brand. What do you want a traditional and classy look?
You need to select the color with typography, which also helps to represent your logo styles and taglines. For instance,
These brands’ typography represents the class values and integrity of brands for seekers.
- Coco cola
- Gucci
- Adidas
- Zara
6. Visual Images
Visual images and shapes can also help build branding and brand recognition. Creative, eye-catching visual images build a strong emotional attachment and portray great ideas to engage customers.
KFC, Burger King, and Starbucks are based on the visual image that helps grab the attention of buyers. We cannot ignore these visual images because they are tempting and captivating.
7. Animation Cartoon Characters
It animated the best marketing strategy to make the brand easy to remember cartoon characters. It is easy to grab the attention of the audience. Animations are an excellent way to promote your brand status faster on custom retail boxes. Barbie, Spiderman, and Frozen are characters that involve children’s interests a lot. These characters are nostalgic for the younger generation, but they still remember the cartoon characters on the bags, lunch boxes, and other customized boxes.
8. Graphics Elements
Nasa and Amazon are the best examples of the graphic elements. They present the signs, symbols, shapes, and elements of the graphics.
Some businesses use graphic elements to make their brand vision more understandable and easy to remember. These simple graphic elements play a major role in branding and brand awareness.
Final Thoughts
In a nutshell, retail packaging boxes are the major key elements to promoting the business overnight. They are the real winners in customers’ hearts and minds. Product packaging is the biggest influence on the customer’s decision to buy customized products.
Read More: newscognition