Businesses are constantly looking for novel ways to connect with customers and increase sales in the dynamic world of e-commerce. SMS marketing is one effective tool that has grown significantly in popularity in recent years. As the digital era progresses, SMS marketing will continue to dominate the e-commerce market thanks to its record-breaking engagement and conversion rates.
But let’s face it, many e-commerce brands still struggle to develop a comprehensive SMS gateway strategy that significantly increases campaign engagement and conversion. Here are a few easily avoidable pitfalls:
Distributing generic messages to all subscribers (yawn!)
SMS marketing ignores the customer lifecycle
Excessive use of promotional material
Marketers, hear this! It won’t SMS customers with a barrage of generic offers. It’s time for e-commerce marketers to put on their thinking caps and begin experimenting with novel trends and strategies to close this gap.
In this article, we’ll examine the most recent developments in SMS marketing, talk about how they are altering the e-commerce landscape, and provide expert advice to help you make the most of this effective communication tool.
Businesses are constantly looking for novel ways to connect with customers and increase sales in the dynamic world of e-commerce. SMS marketing is one effective tool that has grown significantly in popularity in recent years. As the digital era progresses, SMS marketing will continue to dominate the e-commerce market thanks to its record-breaking engagement and conversion rates.
AI Marketing
By automating the sending of SMS messages, artificial intelligence (AI) is reshaping the world of SMS marketing. By doing this, they free up time and resources to concentrate on other operational areas while also making it simpler and more efficient for businesses to connect with and engage with their customers.
AI can also be used by businesses to tailor SMS messages to each customer’s unique needs and preferences. By analysing consumer data and behaviour, AI algorithms, for instance, can choose the best time to send a message, the type of message, and even the message’s content. By ensuring that clients receive pertinent and beneficial messages, this raises the likelihood of engagement and improves business outcomes.
Utilising chatbots in SMS marketing is one of the most intriguing uses of AI. These automated systems can respond to customer inquiries in real time, offering useful details, responding to inquiries, and even making recommendations based on prior interactions. Chatbots save businesses time and resources by handling common customer inquiries, allowing them to concentrate on more strategic projects.
RCS: Interactive Chat Experience
The next generation of text messaging is Rich Communication Services (RCS), an addition to Google’s platform for business messaging. With information-rich text media that includes features similar to contemporary text messaging apps, SMS is improved in this situation. More interactive than plain text, it includes typing notifications, videos, live notifications, read receipts, images, GIFs, and many more.
Say Hello to Personalization
You may be surprised to learn that sending just three or more purposeful and relevant texts can increase your conversion rates by a whopping 328%.
We now know that the majority of brands consider the inclusion of a subscriber’s name in a message to be personalization. But let’s face it, in the highly competitive environment of today with high CAC, we need to up our game.
Use customer data and insights to craft messages that will truly captivate your audience. By doing this, you improve the relevance and interest of the content.
Think about making each of your customers feel special and understood by sending them personalised messages. Individualising each customer’s SMS experience increases conversions and engagement rates.
Data Insights & a Focused Approach in AI
Artificial intelligence (AI) is a tool that can be used to analyse customer behaviour and preferences. Marketers will be able to create SMS campaigns that are more individualised and targeted using this data. Chatbots become more intelligent thanks to AI. Which also helps them handle complex interactions more effectively.
Faster Networking Speed
SMS marketing will likely be significantly impacted by the introduction of 5G networks. Businesses will be able to send and receive SMS messages in real-time with unprecedented speed and efficiency thanks to 5G technology, which is expected to offer faster speeds and more capacity. Businesses now have more opportunities to interact with customers and provide timely and relevant information.
Additionally, SMS will be crucial in enabling the expansion of the Internet of Things (IoT) device market. SMS will be a useful and power-efficient way to communicate with these devices as 5G networks are deployed and the number of IoT devices is expected to increase to 30.9 billion by 2025.
Final Words
Although SMS messaging is not new, it is constantly changing. And use Whistle to unlock the potential of SMS marketing. It is a platform for SMS marketing that was specifically created to assist your company in generating interest and increasing sales. If you have ever been hesitant to include SMS campaigns in your company’s marketing plan. Now might be the best time to change your mind.