If you’re starting a life coaching business, taking it to a successful position is a big mountain to climb. Due to the Covid pandemic situation, many businesses have moved online and the process of becoming a life coach has become relatively easier now. Studies have shown that there’s been a massive increase in the field of life coaching since 2018. If you’re one of the new coaches and looking for some proven principles to grow your life coaching business, settle yourself and focus on the below-shared ideas to grow your life coaching business.
But first things first, what exactly a life coach is! A life coach is a professional who helps clients to use the available resources and reach the maximum potential in their life and achieve the targeted goal. Being a life coach is a creative and thought-provoking process. Some coaches take a more general approach but there are other many areas to get specialized in:
- Career coaching
- Relationship coaching
- Financial coaching
- Addiction coaching
- Spirituality coaching
- Health & wellness coaching
Aside from helping others to figure out their life goals, some people also pursue the life coaching field to identify their passion and carve out their ideal career path.
Plan your Business Realistically
With thousands of life coaches available in the market, how will you ensure that your life coaching business not only stands out from the crowd but is successful? Well, the solution lies in having a detailed business plan. You don’t need to be a hare and spend all your energy trying hard to reach your destination. A business plan should include cost & expense analysis, your offerings, and specializations, exploring new potential clients, market and competitor analysis, and a SMART goal summary. Starting a business requires big expenditures. That is why you should not risk investing all your capital impulsively in one area. Contrarily, you should get inspired by the story of the turtle and hare and focus on smaller but more qualified wins.
Setting up Goals for your Business
Armed with a business plan, you can decide on the goals to grow your life coaching business. It’s not always necessary to have a team of 10 or 20 people to start, with the help of useful tools you can start by yourself. Picktime, a cloud-based coaching appointment scheduling software. It can be used to manage all your staff, services, and meetings from multiple locations. By using Picktime you’ll get a better system to manage your clients with recurring classes and an integrated smart calendar. You will get 24×7 email support, automatic SMS & email reminders, advance payment & invoice handling, end-to-end report of all business activities, an easy-to-use UI, a customized booking page with a unique URL, and a one-click book now widget. From life coach to beauty & wellness to medical to education Picktime can serve every business need and save you a lot of time. It’s the best-rated by Capterra, G2, and Crozdesk in the industry for serving the happiest customers and as a trusted leader.
Sign up for free today, track your regular progress and start working on the short-term goals.
Know Your Clients
Once you know exactly what type of career coach you’re going to be, it will be easier to figure out who to target. Always remember, to grow your life coaching business you ought to be good at selling yourself. Learn as much as you can about your clients – their demographics and psychographics. Try to put yourself in the shoes of your clients and understand their perspectives, thoughts, and feelings regarding their problems.
Attentive Listening
Attentive listening is certainly helpful to accurately determine what issue your client is facing. Even though many clients will share the same level of problems, it would be a mistake to go with a blanket approach and assume that the same solution will be helpful to all of them. An active listener can understand easily what a client is trying to express. This means they can comprehend easily what the individual is trying to communicate. For life coaches, attentive listening is not only about the words it also includes the non-verbal body language of the client. Five active listening techniques to help you grow your life coaching business:
- Paying attention
- Withholding judgment
- Reflect
- Clarifying
- Summarize
Show up to Marketing
As an expert life coach, you’ll also need to prepare a strong marketing strategy. Marketing is the most crucial step toward reaching higher revenue. Just being the best at what you do is not enough, every business needs marketing. Start hammering your services on every available online platform. Your every potential client should be bombarded with repeated adverts and pop-ups until they decide to check your business out once. Make the costumes aware of your offerings, and present them with all various packages and pricing. You can use social media, vlogs & blogs, affiliate & email marketing, online forums, and public events any medium that provides a great way to reach out and connect with customers.
Get Proper Training
Life coaching is an unregulated field, so it’s easy to get into the industry and start calling yourself a life coach. There’s no requirement for compulsory certs and credentials. And that’s where the main problem rises. Just because you’re a coach doesn’t mean you don’t a coach. Even after owning a thriving business, you’ll still have problems and doubts you need help navigating with. It’s like that sleazy salesperson who doesn’t use the products themselves before selling them. The right coach will not only help you to grow your business life coaching business but even will guide you in building relationships with your clients. You can with an online course, group experience, or single one-on-one session. You can also check Coach U, iPEC, or Coach Training Alliance for some of the best life coaching courses.
In the world of modern lifestyle, where everyone is distracted and confused, people often feel delusional and lost. They need life coaches to guide them in achieving the targeted goals and fulfilling their needs. People from all walks of life are gaining expertise in life coaching, with the zeal to help others. Don’t feel overwhelmed and try to race through the process. Learn steadily and implement the skills you’ve learned.