People get a lot of confused when it comes to a landing page and a website homepage. They find it challenging to distinguish between the two and decide which one is better for their business.
If you want to run an online business effectively, differentiating between the two is a must. It will clear up your thoughts about which approach is more suitable for you and when.
If you, too, want to know whether the two pages are similar or not, keep reading. This article will explain the fundamental differences between a landing page and a homepage.
5 Basic Differences Between Landing Page and Homepage
You can take the landing page and homepage as two distant relatives with different purposes and objectives. Although they might share a similar DNA, they vary in weaknesses and strengths. Here is your guide to the dissimilarities between the two:
1. Definitions
To get a basic concept, you need to look at the definitions of the landing page and website homepage. This will offer significant insight into what you are dealing with. The definitions of both pages are given below.
Consider a website homepage as a doorway to your online business. It is the first thing that a visitor sees after landing on your website. This page offers them a glimpse into the type of your website and the content you share.
On the other hand, a landing page is a page that you create solely for one reason: to run a campaign or market something. Otherwise known as the lead capture page or destination page, a landing page is aimed at triggering a specific response.
That is why both are important for online businesses to progress. You can contact the experts at ecommerce website development Dubai to design captivating landing pages or homepages and get the desired outcomes.
2. Purposes
There is a significant difference between landing pages and website homepages when it comes to their purposes. Both have individualistic objectives and goals in the online world.
The prime purposes of the web homepage are:
- It plays a determining role in capturing the attention of a visitor
- It provides users with insight into what your website is about and what it does
- It provides accessible navigation for visitors to your website’s content
On the contrary, a landing page serves the following purposes:
- It assists in generating leads
- It helps convert visitors into customers
- It triggers a particular and desired response
Therefore, the overall aim of using landing pages is to market and run campaigns for an online business or a specific product.
3. Design
When designing landing pages and web homepages, designers adopt two different approaches. This is because both are utilized to fulfill different objectives, as mentioned earlier.
Website homepages are designed using the following strategy:
- They are designed to satisfy all types of visitors
- The layout is kept understandable for easy navigation
- Their design is focused on enticing the secondary call to action
Alternatively, landing page design is focused on the following factors:
- They are designed to satisfy only a targeted audience
- They do not have any navigation bar
- Their design is focused on the primary call to action
Moreover, landing pages do not contain additional information like website homepages.
4. Key Elements
The key elements of a landing page are different from that of a website homepage. They contain varying components in accordance with their long-term and short-term purposes.
Some of the fundamental elements of a web homepage are:
- They have a tailored navigation menu
- Clear and understandable headlines and sub-headlines
- Information about products and team members
- Different kinds of content relevant to business
- An “About Us” section to tell visitors your story
- A “Contact Us” section to provide visitors with accessibility if they want to contact you
On the other hand, a landing page contains the following essential elements:
- Main and supporting headlines
- A powerful selling preposition
- Prominent advantages of your offer
- Your offer’s visual representation in the form of an image or video
- Captivating social proof
- A compelling call to action
5. Traffic Source
Both the landing page and website homepage drive traffic from different sources. Again, this is because of their dissimilar approach, objective, and purpose.
For instance, when discussing a website homepage, it can drive traffic from all kinds of sources, including:
- Organic search traffic when users land at your website homepage by conducting a Google search
- Referral traffic that comes from another site or blog
- Social traffic when people visit your site from social media platforms
- Traffic generated from PPC advertisement
- And other forms of traffic
Conversely, a landing page generates traffic from only specific types of sources, such as a pay-per-click and SEO campaign. You can contact the experts to design captivating homepages and landing pages, driving more traffic to your website.
Do You Need Compelling Landing Pages or Homepages for Your Site?
Both landing pages and website homepages are crafted to serve different purposes. However, the ultimate goal is to generate more traffic and sales. Contact a reliable website service provider now to get your captivating homepage or landing page, skyrocketing the growth of your business.