In order to add a more personal touch to your custom mailer boxes and other packagings, custom thank-you cards serve the right purpose. Not only it conveys your thoughtfulness and sincerity to your customers as a brand but also helps strengthen your relationship with them. Therefore, making the customers feel special and valued, and ultimately maximizing their loyalty to the brand.
Here’s how to write a custom thank-you note to give your packaging that special touch.
Address by the first name
When adding a thank you note, address your customer by his/her first name! Psychology says that when using someone’s name, that person becomes more attentive. Additionally, our brains become ecstatic when we hear our name called by someone. So, using this approach for thank-you notes would give the customers a feeling that they are being personally addressed, being directly engaged with the business, and showing that you care for them.
Be specific
It’s essential that you mention the specific name of the products a customer bought from you in your thank you notes. It could act as a compliment to their taste as well as give them tips on how to best use the product, to get the most beneficial results. Elaborate on your products as clearly and transparently as you can.
Acknowledge the new and old customers alike
If your business gets a new customer, thank them for choosing them and include a “joining the [company name] family” in your thankyou note. The same goes for the customers that are your regular ones i.e., it’s equally important to acknowledge them as well.
As you want to make your customers feel welcomed, valued, and excited in order to make more purchases, thank them for their loyalty and the interest they show in your brand. Tell them how grateful and appreciative you are for their continued support throughout.
Include goodies in your packaging
Who doesn’t like to get surprised with gifts? It’s always an intelligent marketing approach to include little goodies in your Custom Packaging for small businesses along with thank-you notes. It can be anything from a sticker pack to something more useful to the customer. However, try to keep it relevant to the product. For instance, giving a dispenser for your product, etc.
Add a QR code link on the packaging
On your thank you notes, add a QR code linking with a customer feedback form. Therefore, paving the way for two-way communication. It would not only help you to consider customer feedback i.e., what others are thinking of you but also the customers would feel that their input is valued.
So, that’s how you can efficiently write a good thank you note for your customers inside your packaging to give it a special touch.