How To Transform Your Business With Meme Marketing
Since you are here, you must be curious about this buzzword called meme marketing and why businesses are putting so much stock into memes – when memes’ sole purpose is to provide a momentary humor release to its viewers. This is because memes have become an important communication medium vital to netizens’ online experience. According to enterprise apps today, 74% of users share memes, while 54% react to posts, messages etc with memes.
Popular memes are recognized by specific names, which is one of the values memes have gathered by constantly getting shares across different channels. In meme marketing, you get to capitalize on this value. This is why even a simple meme, for example, the “Scooby-Doo mask reveal meme,” with the reveal being your brand logo, products, or services, can compel your audience to stop and engage with your business. Memes created by a top meme marketing agency have high recall value, meaning your audience will remember your brand for longer, even when they don’t actively buy your products or services.
So what is meme marketing, and what are the best ways to grow your business with memes in 2024? Let’s find out together.
What is Meme Marketing?
Meme marketing is a process of well-planned strategies to promote your products and services through a series of memes. The idea is to utilize the power of humor that memes can use to engage with your target audience and turn them into loyal customers. Where organic posts are skipped frequently, memes are one constant shareable material that relates with people and is a vital component of every content marketing strategy.
How To Grow Your Business with Meme Marketing In 2024?
Use Memes (with regular organic content)
You have been posting pictures and videos about your business, products, and services, but you are still waiting for follower growth, engagement, or conversions – so should you stop and start posting memes? Yes and no. Sure, memes are funny and will get a reaction from your audience – even add to your following- but these people would not contribute to your revenue. However, you can convert a significant portion of your new audience into consumers by promoting your brand’s unique selling proposition through regular organic posts.
New memes can go viral overnight, and even older memes can gain popularity because some brands have decided to use them in their marketing strategies. Hence, Instead of coat-tailing the popularity of a meme of other industries. You can incorporate your product and services into a generic meme – like “a distracted boyfriend” or create never-before-seen memes. From your content with assistance from a meme marketing agency. This ensures that you only attract people who feel connected with your brand instead of gaining massive followers who will not engage with your content. Thus impacting your potential to show up in search or social media results.
Simplicity is the Best
Memes give the viewer a moment where they smile, giggle, or just outright burst laughing. This makes them engage and share memes. So, make sure you keep it as simple and on-point as possible. Putting too much information in one or two-panel memes will make your audience scroll faster or think more than they should, which can leave a negative impression on your brand.
Top 3 Types of Branded Memes to Transform Your Business 2024
Drake Hotline Bling Meme
Made famous from the release of Drake’s song Hotline Bing in 2015. This meme is seen on almost every major and minor social media platform today; no kidding, it’s every. The simple yet straightforward context of this meme template. With the top portion rejecting something – can your competitor or customer pain points and the bottom one approving – your brand or services, gives a direct message that your brand IS THE BEST, which your audience cannot miss. Once created and optimized by a top meme marketing agency. The Hotline Bling meme will continue to bring exposure to your business for years.
The Lady and the Cat Meme
The woman’s violent outburst is met by the cat’s calm, stoic attitude – which makes for a good damage control meme. The women are your competitors; they could also have negative comments or service drawbacks, and the cat can highlight your strengths and improvement. This is a perfect counter for haters trying to damage your reputation with rumors and accusations.
Big Brain
Want to take your audience through different stages of a journey leading to a final destination? Then the big brain meme is perfect for you. It starts with a small brain and ends with the biggest one. You also have room to experiment here by adding more horizontal panels. Initial panels can include your competitors’ products, business processes, or audience actions (with your product). The final panel is the ultimate prize. Which will be your product or how you perform a task – showing clearly that what you do is superior to the rest.
Also Read: Influencer Marketing Trends