Today, being an online seller from India is more lucrative than ever before. The demand for Indian goods/products in international markets has been steadily increasing over the years. Thus, registering with a global selling platform is a great opportunity for Indian sellers to reach a global audience. Renowned seller-friendly platforms provide a multitude of handy tools and resources to help you lower the costs incurred on shipping, online promotions, and customer service. Seller-friendly policies, seasonal insulation, and zero price control ensure a pureplay marketplace where sellers from India can rake in massive profits
6 Strategies to Maximise Your Sales Potential on a Global Selling Platform
The prerequisite to these 6 strategies is to join the right global selling platform where you need to pay only when you sell rather than shelling out a hefty registration fee beforehand. With access to over 190 global markets and 133 million active buyers, these platforms allow you to sell directly to the end consumer for higher profit margins. Here are 6 ways to boost your sales potential here:-
1. Choose the Best Product to Sell Online- Choosing the best product to sell online should never be a decision based on current fads and momentary trends. Monitor search trends and sales statistics over a period to assess which products are consistently performing well in your niche. Also, check the competition levels for these bestselling categories and subcategories on Seller Central. Use the profitability calculator on the global selling platform to ascertain the profit margins. Try to strike the right balance between your passion, market demand, profitability, and competition.
2. Create Well-Optimised Product Listings– Showcasing your products to an international audience requires creativity, business acumen, technical know-how, and a decent knowledge of SEO. The title and description should be highly alluring, yet concise and highlight the product’s USPs. The images and videos should look extremely professional and detail-oriented. Use keywords that reflect the exact search intent of your ICP so that your product’s organic search visibility (both within the platform’s internal search results and on Google SERPs) is high.
3. Localise Your Online Storefront- While catering to an international audience, your product listing efforts shouldn’t end at optimisation. Localising your storefront from check-in to check-out is a must to augment sales. Make sure you translate your listings, include cultural nuances, tailor your catalogues as per the trends/preferences of the international marketplace, and enable local payment methods. To instil trust in international buyers, use country-specific keywords, branding, and images that connect with local audiences. This will positively impact prospective buyers and augment the conversion probability.
4. Partner with an Efficient Cross-Border Shipping Partner– International logistics is a highly specialised realm. Choosing the right cross-border shipping provider is pivotal to your success on any global selling platform. Make sure you are aware of the latest import duties/taxes levied and customs clearance procedures in the destination countries. Up-to-date documentation, easy consignment tracking, and proper cross-border shipping insurance are necessary to scale your international business as an online seller.
5. Draw Maximum Value from the Platform’s Marketing Tools- From promoted listings and seller hub promotions to partner networking opportunities and market research tools, online sellers should use the platform’s promotional tools and resources to the fullest.
6. Ensure Top-Notch and Multilingual Customer Support– The role of effective customer support services has been repeatedly stressed for online sellers. When it comes to maximising sales potential on a global selling platform, providing support in multiple languages is a must. Also, provide live chat support, email support, and live order tracking to enhance the customer’s overall experience.
Conclusion
With a strategic approach to eCommerce marketplaces like eBay, Indian sellers can unlock a world of opportunities to catapult their businesses to new heights. By leveraging the opportunities provided by global selling platforms, you can transcend geographical boundaries, connect with a vast/diverse customer base, and attain unprecedented growth. Of course, given the intense competition, this requires a multifaceted strategy replete with holistic market research, robust digital marketing, strong cross-border logistics, reliable customer service, and continuous improvisation.