In recent times, mobile has taken the place of desktop computers and it has become a primary choice for marketers. Mobile devices are widely available and have become popular devices around the world. It has changed the world of the internet. However it has some limitations that have been overcome by developers by developing Progressive Web App. It has provided users with offline access, push notifications, and customizable app preferences. Not only this, but it is also helpful in loading the content quickly on the site by enhancing the version of the site.
What is Progressive Web App?
Progressive Web App is built using the features of platform technologies and it contains the native mobile features. Moreover, it behaves as if it is a mobile, so users need not visit the app store to buy this software and install it. With the help of PWA, users are able to install anything and can perform tasks like native apps. PWA can run on multiple platforms and can be operated offline. It can be installed on devices and it can integrate with other installed apps easily, also can be operated offline. If we talk about its security it is completely safe as it uses standard technologies.
Why Your Business Needs A Progressive Web App:
Businesses tend to make a move towards the Progressive Web App. It provides users with native app features and it is also cost effective in many ways. Below are some reasons why a business needs a Progressive Web App:
Cross Platform Compatibility:
PWA is an open-source platform that is written using programming languages, so you can customize it anytime and it can run on any platform as well. PWA is able to run on all the devices such as laptops, desktops, and mobile efficiently to reach a larger audience at once.
Cost Efficient:
Instead of developing multiple apps, one progressive web application development is affordable for the company and as it runs on various platforms and is compatible with all devices, it can reduce maintenance costs. If we compare PWA to native apps which are written for Android and iOS needs investment and development expenses.
Search Engine Optimized:
To improve online visibility, PWA is a great choice because it attracts organic traffic to the site and also improves online visibility. Not only this, but it also provides valuable insights into your client’s business by offering better analytics.
Features and Benefits of Progressive Web App:
Progressive Web App is a cross-platform that provides users with the benefits of web and native applications. The features of the Progressive Web app are as under:
Works offline:
PWA apps can work offline even if there is a slow connection and they are ultra-fast to work. The features inside this app let the users store the data offline and back up them for local cache resulting in minimizing the data usage that is needed while running the app.
Easy Installation:
PWA can be easily installed on any device using regular search engines like Google or Bing. There is a need to find it in the app store to install the app which is popping in every day. After installing the PWA, it can be seen in the background when you visit it for the first time.
Using Device Features:
The user experience can be enhanced using the camera, and fingerprint scanner with PWA because it can access device features more on Android than the iOS.
Automatic Updates:
Due to PWA features, publishers need not worry about the acceptance of Google or Apple, because launching a new version of the mobile app is not easy. Now it is possible with PWA features which allow the publishers to implement updates instantly and enable them to keep control over their content. People are always eager to use the updated version of the application for which PWA is ideal.
Safety:
HTTPS protocol works as security for its users because it encrypts data, that is transmitted and it is difficult to change in it. Using HTTPS can be beneficial because, for this, Google gives additional points, if you use it for the purpose of search ranking.
App Like Experience:
The main idea of developing the PWA was to give users the experience of using it like an original one which is the open nature of the web. If we compare the features of PWA with the original one, they are different only by the way of downloading. But if we talk about the methods of launching, sharing, and building they are completely separate from native apps.
Disadvantages of Progressive Web Apps:
Issues With Old Devices:
PWA doesn’t support the outdated web version of mobile, so it can’t be used on old mobile devices. But this problem can be solved in the future when new updations are done by developers for this.
PWAs can’t do everything.
PWA is great in its own way, still, it can’t completely compare with the efficiency of native apps. Because the performance of PWA is not as good as mobile apps. It doesn’t contain essential features such as advanced camera features, Bluetooth, fingerprint scanner, etc.
Reduced Speed:
PWA is completely based on the web, so sometimes it runs slower due to poor internet connectivity. Hosting large apps is not an issue at all, but it runs at a lower speed than the native apps, which creates complexity.
Website Dependency:
It is completely based on the Web browser and any problem caused by it results in the app failing. So if the website fails or it doesn’t respond PWA becomes not worth at all to use.
Examples Of Progressive Web Apps:
Every venture that is beginning a career in recent times, needs to be present online because it can be a reason for attracting more customers to their business. To improve performance many industries are using PWA, but it is new for its customers. Here is a list of some of the companies which use PWA efficiently:
Starbucks:
Starbucks has integrated with PWA to enhance the customer experience which delivers a similar experience to native apps. Due to its capability to run offline, Starbucks allows its customers to customize their menu, add items to their cart, and browse the menu. The app of PWA is small compared to the iOS version which has resulted in getting more orders from customers from desktop as well as mobile devices.
Debenhams:
Debenhams is one of the well-known names for fashion brands. Which can’t be missed when it comes to the fashion industry. Even if they have good traffic on their site, they think of implementing digital transformation for their site. Due to the low conversion rate, they think of solutions that can provide mobile users with a smooth experience. After implementing the PWA, the blocks were removed on their customer journey and they enjoyed a rise in mobile revenue.
BMW:
When it comes to cars, BMW is one of the pioneering brands that can’t be ignored. By adopting the PWA, BMW caught the attention of its customers with the high-resolution images and the speed of loading the page. BMW believes in updating technologies on the web along with the car and their content also reflects quality and engagement on their site.
Flipboard:
By integrating with PWA Flipboard has improved well, as now it can be used on desktop screens as well. Flipboard is one of the popular social magazines that allows its readers to save stories, images, and videos in their own Flipboard. It brings stories from all over the world to interact with its customers with their site. Before PWA, it was just limited to mobile apps, but now it allows its readers to enjoy these features like native apps.
Make MyTrip:
Make my trip is a perfect example of PWA because it is a leading travel company, which is most preferred by its customers. They also have traffic on their sight of two-thirds on a monthly basis. With PWA they led fast and reliable mobile experience.
Spotify:
Due to some conflicts between Apple and Spotify, it launched its own PWA version of the app. Due to its speedy loading, many of the users have added Spotify PWA to their home screen to make it more accessible.
Conclusion:
As discussed above, PWA is an open-source software, which is very reliable and fast. By hire a PWA developer, firms can increase their personalized user experience. Not only this, but mobile app development companies can also develop PWA. Instead of launching new mobile apps to less the cost. For better improvement, mobile app development services are weighing hiring an app developer. Still, PWA has its own pros and cons, but keeping in mind the user experience it firm can hire app developers to bring a solution to this problem. With changing technology, it is also essential to adopt PWA for the companies. Otherwise, the outdated web version will be of no use.