Websites for business should look professional and create points of contact between you and your customers. Initially, an attractive website was all that was needed.
But today, it is not the most important thing. It is the functionality, usefulness, and navigation that are geared toward the user’s experience.
To increase conversion rates and generate leads, the development of a site today should be focused on creating elements that keep visitors’ attention.
Create a clear hierarchy for your site
Consider how to structure your web during website development so that users can navigate as easily and transparently as possible. Create a content plan that starts with the most important parts of your website and is accessible via the home page.
Do not include too many categories or your visitors may become overwhelmed. Instead, create subsections and subcategories related to each section. Include the individual pages.
In the site hierarchy map, it is important to consider how you are going to link pages. Search engine optimization is a key component of internal linking.
A site hierarchy is important not only for the users to navigate through your website but also for search engines so that they can index and better appear in search results.
The hierarchy of URLs will have a direct impact on how your website is structured and SEO.
Organize your content and decide how you’ll use keywords in titles
The way is organized on individual pages will affect how visitors will consume information. Use H1 tags to make the title of the page the most relevant text.
Continue with H2 tags to highlight subheadings and any other important sections of the page. This element is very important for Google to be able to correctly understand the structure of the website.
Contact information
The phone number may seem obvious, but it’s not always easy for the user to locate. Or, sometimes, a phone is hidden in an image that cannot be accessed from a mobile device.
On business websites, it is common that potential customers to want to learn more about your business and call you with a query. Are you confident that they will be able to find your contact details quickly?
Mobile functionality and responsive design should be integrated
Some users use their mobile phones more than desktop computers to access internet content.
You should evaluate the traffic generated by your most qualified audience and the device that your buyer persona prefers if you have an existing website.
Mobile devices dominate the technology used to browse the web, and the number of consumers who read content on these devices and possibly purchase products or services is increasing.
Consider how mobile users may access your site. You should ensure that your website design can be viewed correctly across all screen sizes, including mobile, during the navigation design phase to attract visitors who are viewing your site on a variety of devices.
Faster loading and less page weight
Searchers want to get the information they are looking for quickly. When a consumer clicks a link on the search results page, and it takes too long for the site to load, they are likely to leave as soon as they arrive.
Slow-loading pages can hurt metrics such as bounce rate. This is the percentage of users who abandon a site after only visiting one page. Let’s look back at where they started.
Compressing images and others are necessary to stop professionals from leaving B2B environments due to loading time issues. You can optimize images using PNG and JPG formats to reduce file sizes while maintaining image quality.
Avoid using Flash and other difficult-to-index elements
While you may think that using Flash technology in the design and development of a company website can enhance the user experience due to its creative, dynamic capabilities, it can also hurt your chances of being found in search engine results.
Flash videos can be crawled, but that sites must make sure that Flash files have text that is indexed so that the terms or snippets appear in Google search results.
Google warns, however, that it can’t guarantee that Flash on a webpage will be crawled and indexed. Designers are advised to avoid Flash altogether to optimize their websites for SEO.
Original videos and pictures of high-quality are shown
It’s not a secret that good images help to favor B2B businesses. However, the choice of images can influence how visitors consume content by simply viewing a webpage.
Video explaining what your business is best at will be viewed by consumers who are viewing content on their own time.
They also appreciate good designs. Create original content. Even consumers who do not buy stock images can recognize it.
Your website is your most valuable online asset, your main identity on the Internet. It shows how digitalized your business is and will therefore be the key to building confidence with potential buyers.
If you want to create a website, make sure it is useful and trust professionals with experience who can align your business goals with your website. Contact us and our experts will help you to design your B2B website.