How search engine optimization works is a mystery to many, even to some eCommerce SEO specialists. All the same, the figures are telling. These are some of the most significant.
● Less than 1% of online searchers will even make it to the second page of Google. The takeaway here? If you’re not on page one, you’re not getting the organic traffic you could be. Don’t rely on social media and PPC to do it for you because they won’t. It also means it’s well worth it to invest in eCommerce SEO strategies that will get you from page two to page one.
● Organic is still the top channel for all websites on average. Sure, social media and pay-per-click advertising are good, but they aren’t going to float the boat – not ultimately. This statistic is telling enough; there’s no need to beat a dead horse.
● More than 70% of shoppers use their phones to shop online. For years digital marketers have clamored that the day was coming in which more than half of all online shopping was done on mobile devices. The time is now. Invest in mobile optimization or fall behind.
● Almost 90% of marketers currently investing in SEO intend to spend the same this year if not more. No need to drag this one out; most websites get most of their traffic from organic channels. You need SEO for that.
● At least 73% of all clicks go to organic search results. So, with a 100% CTR for PPC and other channels, you’d still be getting at most 27% of the clicks you could be getting. And that is a ridiculous estimate for multiple reasons.
● Almost 70% of all clicks go to organic results in the top three spots on page one. It’s hard enough getting on page one but that is only one part of the battle. Still, the true real estate is in the top three spots.
● The top organic search result gets on average nearly 20 times more clicks than the top paid ad listing. Self explanatory; don’t rely on paid ads. Most searchers flat-out ignore them anyway.
● The page one spot one result is 10 times more likely to be clicked on than the listing in position ten. There is a 99 to 1 difference between page one and page two, and just as big a difference between the top and bottom of the latter. These are orders of magnitude.
● Pages that have target keywords in the URL have a nearly 50% higher likelihood of being clicked on than those that don’t. Don’t go hog wild restructuring your URLs, but at the same time, if you can change them for the better you might as well. Just make sure you have the right redirects in place.
● Almost all Google searches take the form of long-tail queries. The takeaway here: you might want to target short-tail keywords that are associated with a high likelihood of improving conversion rates, but in your content marketing you should go after the longer-tail keywords that people are searching.
Answer Your Other Questions: Work with an eCommerce SEO Specialist
If these statistics shocked you, only imagine what other secrets the most skilled eCommerce SEO specialists in the field keep locked in their respective vaults.
There is a good reason this is a massive industry in the niche of digital marketing. There are right ways (and many wrong ways) to run organic marketing campaigns like SEO.
Don’t gamble on the success of your eCommerce venture. Hire a qualified eCommerce SEO expert before proceeding and make 2024 your year.
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